This weeks Advertising Age does a deep dive on
social networks and advertising and marketing with
stories like; What Is Marketers' Biggest Challenge
When It Comes to Social Network

After moderating a panel last week at the Media Summit
conference  there is plenty to be discussed. A couple of
takeaways for me was that there is no easy way for
standardization due to the divergent goals of each campaign. 

Also of note that there are plenty of emergent behaviors that are
not being measured at all.  For example when I polled the panel
on microblogging no saw the value of measuring it yet over 3/4 of
the audience practiced it.    

Speaking of measuring social networks and the interweb - If you
have not already check out Trendrr.com and signup for you beta
account now!