Mobile Media Marketplace chart

Est. percentage of U.S. Subscribers who used the following services. in the 4th quarter of 2007.It is interesting to see video at the bottom of the list (2%) in contrast to the amount of coverage mobile video gets. (Nielsen)

SMS 64%
MMS 39%
Mobile Internet 14%
Ringtones 6%
Premium SMS 4%
Game 4%
Software/app 3%
VIdeo 2%

Targeting Social Networks

A new survey by online marketing consultancy Prospectiv, Woburn, Mass., said their social networking experience would be better if marketers pushed more targeted ads.

Study: Untargeted Ads Turn Off Social Net Users

"The vast majority of respondents (87%) said very few or no ads matched their interests or preferences. About 54% of participants said they never respond to an ad they see on social networking sites."