Video Online Continues To Explode.
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Comscore released their March 08 data on viewing videos online.
U.S. Internet users viewed 11.5 billion online videos during the month,
representing a 13-percent gain versus February and a 64-percent gain versus
March 2007.
YouTube.com accounted for 98 percent of all
videos viewed at Google Sites.
Fox Interactive Media ranked second with 477
million videos (4.2 percent),
followed by Yahoo! Sites with 328 million (2.9
percent) and Viacom Digital
with 249 million (2.2 percent).
Other
notable findings from March 2008 include:
- 73.7 percent of the total U.S.
Internet audience viewed online video.
- 84.8 million viewers watched
4.3 billion videos on YouTube.com (50.4 videos per viewer).
- 47.7 million viewers watched
400 million videos on MySpace.com (8.4 videos per viewer).
- The average online video
duration was 2.8 minutes.
- The average online video
viewer watched 235 minutes of video.
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