Lots of chatter this week around brand J.C. Penney and their reaction
to a video made by their agency. 

From WSJ 6/24/08...

 "Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation."

Well it us still very much online and by the looks of things growing at
5x a day.  Another shocker is that their website traffic is up in tandem.

These are just some of the on the fly data visualization and anlaysis
that can be done around social media campaigns.

How are you measuring your campaigns, art, copyright, ROI?

Agencies and brands who want enterprise level access please let us know.

Below graph visualizing the  J.C. Penny - Speed Dressing Video.