I will be attending Advertising 2.0 this week in New York (IAC Blding), and moderating
Advertising Accountability: Metrics and Analytics around Video, Social Media,
P2P and User Generated Media
Here are the full details.
Adverting 2.0 New York 2009 (IAC Bld) Thursday, June 11th 2:15 PM – 3:30 PM
Session A: Advertising Accountability: Metrics and Analytics around Video,
Social Media, P2P and User Generated Media
With advertising and the new technologies grabbing an ever greater share of the total advertising dollar, the need for accountability is greater now than ever. Data can be interpreted in any number of ways, drawing any number of conclusions, some proving to be on target, others leading to shaky investment of time, energy and useful results. The good news is that the ability to understand the metrics and analytics being applied to the new technologies – broadband, UGM, Social Networks, P2P and mobile – are beginning to show results. In this session, we will take a look at the latest techniques and question the assumptions that underpin advertising in the new medias.
Speaker bios can be found here Below is the list of panelists …. Please stop by and say hi if you are attending..
David Rosenberg, Director of Emerging Media, JWT
Louisa Shipnuck, Global Business Development Executive, IBM Media and Entertainment
Debbie Solomon, Senior Partner, Research Director, MindShare
Jon Gibs, Vice President, Media Analytics, Nielsen Online
Greg Kahn, Senior Vice President, Strategic Insights, Optimedia International US
Jeff Hackett, SVP of Sales, Comscore
Aseem Chandra, SVP of Product Marketing, Omniture, Inc.
Mark Ghuneim, CEO, Wiredset, Moderator