Two-Thirds of Americans Object to Online Tracking

Written by Mark Ghuneim | Posted on: September 30th, 2009

New York Times

ABOUT two-thirds of Americans object to online tracking by advertisers -- and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

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If you phrased this poll to include the realities of what can really be done with information collected online and who has it these numbers would change radically.