Social media activity and conversation impact the purchasing funnel. I like mapping social media behavior to things like transactional data (ie sales) to understand your key performance indicators around marketing and advertising in the social media space.
An additional stop between conversation and purchase is location. As we look for the combined online / offline performance metrics it might be fun to start looking at number of tweets per day around a product vs the number of check-ins at a retail locations. We are starting to mash up that data now some neat insights emerging – more on that as week look at this type of data over time.
Trendrr – The Shake Shack (Number of Checkins on foursquare)