In the latest Media Decoder post at the New York Times, Brian Stelter used the tweets and comments of prominent figures to illustrate how viewers discuss and consume media via the social web.
Included within the piece was our own CEO, Mark Ghuneim, who wrote “The Convergence of The Live Web and Television” and whose work was featured prominently within the piece:
“With the live web now achieving critical mass, it is making TV interactive in ways not previously predicted,” he wrote. “The early Interactive TV scenarios had viewers predicting the outcome or changing plot lines, hitting little buttons on their remotes etc., but what has happened is much different. We are conversing around the TV screen and interacting with each other.” [via]
Some other great quotes from the piece:
“@acarvin paraphrased another user, @joecascio, to say that ‘Twitter becomes the world’s biggest couch during major TV events.’”
“@junethomas said that the “smartphone effect” should not be forgotten. ‘While watching TV I’m usually tweeting, e-mailing and checking Facebook on my iPhone,” she wrote.’”
“‘I do the two-screen tango quite often,’ the user @michaeltapp”
Check out the rest at Water-Cooler Talk About the Water-Cooler Effect.