Two articles this week that look at the state of episodic programing online and short forms produced specifically for the web
If You Build a Web Series Around It, Will They Come?
For Some Brands, the Answer Is an Enthusiastic Yes; for Others, Not So Much
Advertising Age – by Andrew Hampp Published: August 09, 2010After Drought, Hope for Shows Made for Web
New York Times – By BRIAN STELTER Published: August 8, 2010