Archive for December, 2011

@MarkGhuneim at CES 2012

Written by davidh | Posted on: December 22nd, 2011

UPDATE: 2012 CES is around the corner! Don’t forget to link up with Trendrr onsite at the show. We are looking for new talent and will be available to talk about our products and services. Looking forward to seeing everyone!

Trendrr and Wiredset CEO, Mark Ghuneim (@MarkGhuneim) will be speaking at the International Consumer Electronics Show (CES) early next year. He will discuss “Social Television – The Merger of Content, Social Interaction and the Video Platforms” with colleagues:

Lisa Hsia, Senior Vice President, NBC Universal Bravo

Gayle Weiswasser, Vice President, Social Media Communications, Discovery Communications

Christy Tanner, EVP and General Manager, TV Guide Digital

Jean-Pierre Lespinasse, Director Social Media BET Networks

Charles Segars, CEO, Ovation

Frank Radice, Expert in Residence, Definition 6

Mark Mangiola, Venture Partner, Canaan Partners, Moderator

Location: Las Vegas Convention Center, North Hall, 2nd Fl.

Date: Wednesday, January 11th 1:30 PM – 2:30 PM

Trendrr Research Analyst: Winter 2011

Written by davidh | Posted on: December 13th, 2011

Trendrr is a New York-based business intelligence platform for digital and social media.

We are seeking an intern to join our start-up to serve as a research analyst. The intern will have first-hand exposure to how a fast-growing small business manages its day-to-day strategy, operations, and client relations. Trendrr enables users to listen, measure, and respond to conversation around brands, television, film, political campaigns, and other conversation-driven events. The data sources we track include Twitter, Facebook, Foursquare, News, Blogs, and more.

For more details check the jobs category!

CES 2012 + NATPE

Written by Mark Ghuneim | Posted on: December 12th, 2011

Looking forward to both CES and NAPTE this year.

CES – Consumer Electronics Show
Location: Las Vegas Convention Center, North Hall, 2nd Fl.
Date: January 9th – January 11th, 2012

Social Television – The Merger of Content, Social Interaction and the Video Platforms

Wednesday, January 11th 1:30 PM – 2:30 PM

Lisa Hsia, Senior Vice President, NBC Universal Bravo
Gayle Weiswasser, Vice President, Social Media Communications, Discovery Communications
Mark Ghuneim, CEO, Wiredset/Trendrr
Christy Tanner, EVP and General Manager, TV Guide Digital
Jean-Pierre Lespinasse, Director Social Media BET Networks
Charles Segars, CEO, Ovation
Frank Radice, Expert in Residence, Definition 6
Mark Mangiola, Venture Partner, Canaan Partners, Moderator

NATPE

Will be speaking at the below panel with fellow panelists from Rentrack, Discovery, Kantar and AMC
We have a meeting room for meetings if you will be there and like to meet about our services and solutions. The schedule and my profile on their site here…

http://mynatpe.zerista.com/profile/member/287234

Data, Data, Data: The New Oil
11:15 AM to 12:00 PM on Tuesday, January 24
Location:Glimmer 3 & 4 Track:Digital Theater

Data, numbers and insight are the fuel of the media industry. They let marketers and agencies make sense of the morass of media vehicles in which to peddle their messages. In fact, some say data is the new oil: the thing we desperately need to keep the cross-platform media business running and ticking. Whether it’s data on social media buzz, TV ratings, online video performance, ROI, time spent or brand awareness, both Madison Avenue and Hollywood need the insights to understand what’s working, and whether they need to shift schedules, messaging, shows or creative. Plus, as consumers increasingly watch shows across platforms, Hollywood is eager to glean how all those platforms work together and whether social media drives ratings, whether branded video sends customers to the store, and whether mobile really is all that. Join us for a discussion on how networks and programmers are harnessing the power of data and the insights it provides to better program, better market and better connect with viewers.

Tom Donohue Speaking at the League Technology Summit 12/12/11

Written by davidh | Posted on: December 12th, 2011

Co-Founder and President of Trendrr, Tom Donohue, will be speaking later today at the Sports Video Guide League Technology Summit. Workshops are open for registered attendees from 1 pm to 430pm at the New York Hilton. The event will hone in on the rapidly changing ways in which sports content is created and consumed. Tom will be speaking on a panel focusing on Twitter.  The invited guests will be discussing what the social media service adds to sports broadcasting and how athletes and owners can avoid certain pitfalls.

The New Look For TV

Written by davidh | Posted on: December 8th, 2011

In today’s day and age, the television industry is transforming on every conceivable level. Earlier this week we discussed how audience engagement is changing and how advertising and production strategies are being reconsidered.  Let’s not forget the actual hardware and software are being rewired as well.

The Trendrr blog follows industry news over the past week, highlighting some of the changes and future trends that may be coming to your homes.