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February 10, 2008

Does Chatter Matter? The Impact of User-Generated Content on Music Sales,

A study conducted by New York University's Stern Business School, Does Chatter Matter? The Impact of User-Generated Content on Music Sales,

findings are as follows:

(a) the volume of blog posts about an album is positively correlated with future sales,

(b) greater increases in an artist’s Myspace friends week over week have a weaker correlation to higher future sales,

(c) traditional factors are still relevant – albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales.

Does Chatter Matter?
The Impact of User-Generated Content on Music Sales
http://archive.nyu.edu/handle/2451/23783

Posted by mark at February 10, 2008 05:28 PM