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February 15, 2008
Video View Habits Study
Light Online Video Viewers are Heavy TV Viewers
The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV
Posted by mark at February 15, 2008 04:57 AM