Wiredset Site tag:wiredset.com,2008-02-22://3 2008-12-29T12:38:17Z Movable Type Publishing Platform 4.0 Main Benefits Of Social Media Marketing tag:wiredset.com,2008://3.12651 2008-12-29T10:06:39Z 2008-12-29T12:38:17Z emarketer looked at the Main Benefits Of Social Media Marketing. 85.4% cited customer engagement as the main benefit of social media marketing, followed by direct customer communications (65%), speedy feedback/results (59.9%) and learning customer preferences (59.1%). There are many other... Mark http://del.icio.us/mediaeater emarketer looked at the Main Benefits Of Social Media Marketing. 85.4% cited customer engagement as the main benefit of social media marketing, followed by direct customer communications (65%), speedy feedback/results (59.9%) and learning customer preferences (59.1%).

There are many other tangible benefits to participating as well as degrees within the below outlined categories. The least of which is having a transparent and open line of communication with your consumer.  Show up, be authentic, listen, sustain.
 

]]> Worldwide Online Video Numbers tag:wiredset.com,2008://3.12649 2008-12-18T11:14:38Z 2008-12-18T11:16:18Z Mark http://del.icio.us/mediaeater
]]> What Real Buzz Looks Like tag:wiredset.com,2008://3.12645 2008-12-08T16:32:19Z 2008-12-08T16:36:00Z When real word-of-mouth buzz kicks in around a film you can see growth almost anywhere you look. Three white space indicators that show the amazing word of mouth around Slumdog Millionaire... Mark http://del.icio.us/mediaeater When real word-of-mouth buzz kicks in around a film you can see growth almost anywhere you look.
Three white space indicators that show the amazing word of mouth around Slumdog Millionaire

]]> Cyber Monday + Black Friday Mindshare Sample tag:wiredset.com,2008://3.12644 2008-12-01T22:42:41Z 2008-12-01T22:43:15Z Mark http://del.icio.us/mediaeater ]]> bm_small.gif tag:wiredset.com,2008://3.12643 2008-12-01T15:59:39Z 2008-12-01T16:22:17Z http://www.bunim-murray.com... emily http://wiredset.com http://www.bunim-murray.com Marketing - Social Media tag:wiredset.com,2008://3.12642 2008-12-01T15:46:49Z 2008-12-01T20:06:21Z Classic slide - (not sure of original origin) Sums up many online marketing projects and the business conversation around campaigns.... Mark http://del.icio.us/mediaeater




Classic slide - (not sure of original origin) Sums up many
online marketing projects and the business conversation around
campaigns.

]]> Motrin / Twitter : The Velocity of Information. tag:wiredset.com,2008://3.12640 2008-11-17T00:43:21Z 2008-11-17T02:06:31Z Mark http://del.icio.us/mediaeater The Velocity of Information.

What is of particular interest as a some one who works with media is the amazing velocity of information.  Images, emails, instant messages, text messages, Twitter posts all carry memes at rates of speed that can compound a few posts to explode into attention that makes the evening news.

So how fast does information explode? 

This weekend some mothers on Twitter took issue with a video posted to the Motrin website.  

The below graph shows the amount of mind share this issue has on Twitter.  This is the level of chatter
it took to have this take off.

As a brand in a connected and networked environment you need to be listening 24/7 and have rapid response teams in effect faster than you can say #motrrinmoms.

 

 




]]> Microblogging: Brand Mind Share Indicators. tag:wiredset.com,2008://3.12635 2008-11-11T16:09:23Z 2008-11-11T16:13:32Z Microblogging: Brand Mind Share Indicators. Brand Snapshots on Twitter: Zappos Zappos - Early on Twitter. Zappos was one of the first three drinking from the Twitter API firehose. The company's CEO and key executive staff are all on Twitter.... Mark http://del.icio.us/mediaeater Microblogging: Brand Mind Share Indicators.

Brand Snapshots on Twitter: Zappos

Zappos

 - Early on Twitter. Zappos was one of the first three drinking from the Twitter API firehose. The company's CEO and key executive staff are all on Twitter.



Frequency

Social Graph: Follows / Followers
Mindshare
Vs.. Other Brands

]]> client_thumb_citationshares.gif tag:wiredset.com,2008://3.12630 2008-10-07T18:18:41Z 2008-10-07T19:34:52Z http://www.citationshares.com/... jon wiredset.com http://www.citationshares.com/ client_thumb_topspin.gif tag:wiredset.com,2008://3.12629 2008-10-07T18:10:04Z 2008-10-07T19:35:02Z http://topspinmedia.com/... jon wiredset.com http://topspinmedia.com/ client_thumb_sonypictures.gif tag:wiredset.com,2008://3.12628 2008-10-07T18:08:57Z 2008-10-07T19:35:05Z http://www.sonypictures.com/... jon wiredset.com http://www.sonypictures.com/ client_thumb_maniatv.gif tag:wiredset.com,2008://3.12627 2008-10-07T18:08:24Z 2008-10-07T19:35:09Z http://www.maniatv.com... jon wiredset.com http://www.maniatv.com client_thumb_bustelo.gif tag:wiredset.com,2008://3.12626 2008-10-07T18:03:13Z 2008-10-07T19:35:23Z http://www.bustelocool.com/... jon wiredset.com http://www.bustelocool.com/ client_thumb_addictionary.gif tag:wiredset.com,2008://3.12625 2008-10-07T18:01:35Z 2008-10-07T19:35:19Z http://www.addictionary.org/... jon wiredset.com http://www.addictionary.org/ client_thumb_joost.gif tag:wiredset.com,2008://3.12624 2008-10-06T20:10:37Z 2008-10-06T20:11:12Z http://www.joost.com... jon wiredset.com http://www.joost.com