(NEW YORK, June 29) - Trendrr Pro -- a new professional
portfolio of services providing easy, comprehensive aggregation
of online market intelligence -- was unveiled Monday by
Trendrr, developed by Wiredset, the digital marketing agency
and technology incubator.
Trendrr's new professional tracking, trending and dynamic
graphing tools, geared toward the branding, marketing and
business communities, allow for easy and comprehensive
aggregation of online marketing intelligence with options for
measuring consumption and buzz across the social web.
"Trendrr's metrical tools not only measure audience reach
and penetration, they also describe the proportion or extent to
which that audience is engaged or interacting with a subject,
term or campaign," Trendrr president Mark Ghuneim said.
Trendrr Pro offers a business-oriented package, providing
executive reports and summaries, alerts and tailor-made tabular
and graphical reports not available to casual users of Trendrr's
existing Free version.
Trendrr Pro users can choose whether their personalized
reports show social media activity in tables or graphs. They can
change the time period covered in the report and group the data
by category or source.
"This frees up time spent gathering and organizing data
that is better spent focusing on analysis and actionable items,"
Ghuneim said.
Trendrr Pro also offers expanded data sources, more
sophisticated reporting and tracking and API-level integration.
Pro clients can also integrate their data into Trendrr reporting
alerts and dashboards.
Trendrr Pro users can dynamically track blogs, media
mentions, video portals, social networking and other data
sources. Trendrr's Free version allows users to track 10 subjects
in more than three dozen social media and online services.
Trendrr tracks and graphs activity and consumption trends
across the digital spectrum, including social networks, blogs,
Amazon, Craigslist, Twitter, Google News, torrents and video
sites.
The platform allows users to easily track dynamic data
trends over time; compare and mash up competitive data using a
virtual scratch pad; and share findings via embed codes, links
and easy data exporting.
Trendrr has also a torrent-tracking feature that enables
users to monitor and identify trends in the peer-to-peer
marketplace. All Trendrr users can also add their own data sets.
Examples of Trendrr capabilities include tracking of plays
for a song among multiple sources; aggregate views and engagement
data for a content segment on YouTube; blog posts about a topic;
or the news halo around any given company, person or term.
Current Trendrr Pro clients include movie studios,
television networks and advertising agencies.
