Three Phases of Social TV

Written by davidh | Posted on: February 15th, 2012

Insights from our Wiredset’s own Mark Ghuneim:

Three P’s / phases of Social TV

 

Passive – Watching. (Where we have been)

Persistent – Engaged (Where we are now)

Perceptive – Personalized (Where we are going)

 

Passive reflects the “TV has always been social” phrase and incudes the social experiences from the 50s – right up to today. We all know this all too well.

Persistent – is the Social TV or connected experiences we are seeing today, including the PTL conversation that takes place on Twitter to the second screen applications and in-show integrations that are taking place now. In this phase we define the opportunity and start to realize it in exciting ways.

Perceptive – The you in TV. Highly personalized experiences from immersive programing that you are in, to the simple -socially informed electric program guides, your shows and DVR recordings etc… This will also include real-time interactive advertising that is highly personalized TV Everywhere will be perceptive to you and your preferences, your library, your life. It’s all about you.

Posted in News, Social TV, Uncategorized, Wiredset Blog

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NATPE 2012

Written by davidh | Posted on: January 18th, 2012

Wiredset/Trendrr will be attending the NATPE 2012 conference next week. CEO Mark Ghuneim (@MarkGhuneim) will be participating in a panel discussion on new data in the media market with fellow speakers from Rentrack, Kantar Video and AMC Networks.

There will be time to connect with us, so please come ask us about our services and solutions!

For a more a  more complete description of the panel, “Data, Data, Data: The New Oil”, check out the Trendrr Blog.

Posted in News, Social TV, Wiredset Blog

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@MarkGhuneim at CES 2012

Written by davidh | Posted on: December 22nd, 2011

UPDATE: 2012 CES is around the corner! Don’t forget to link up with Trendrr onsite at the show. We are looking for new talent and will be available to talk about our products and services. Looking forward to seeing everyone!

Trendrr and Wiredset CEO, Mark Ghuneim (@MarkGhuneim) will be speaking at the International Consumer Electronics Show (CES) early next year. He will discuss “Social Television – The Merger of Content, Social Interaction and the Video Platforms” with colleagues:

Lisa Hsia, Senior Vice President, NBC Universal Bravo

Gayle Weiswasser, Vice President, Social Media Communications, Discovery Communications

Christy Tanner, EVP and General Manager, TV Guide Digital

Jean-Pierre Lespinasse, Director Social Media BET Networks

Charles Segars, CEO, Ovation

Frank Radice, Expert in Residence, Definition 6

Mark Mangiola, Venture Partner, Canaan Partners, Moderator

Location: Las Vegas Convention Center, North Hall, 2nd Fl.

Date: Wednesday, January 11th 1:30 PM – 2:30 PM

Posted in Conferences, News, Social TV, Trendrr, Wiredset Blog

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Trendrr Research Analyst: Winter 2011

Written by davidh | Posted on: December 13th, 2011

Trendrr is a New York-based business intelligence platform for digital and social media.

We are seeking an intern to join our start-up to serve as a research analyst. The intern will have first-hand exposure to how a fast-growing small business manages its day-to-day strategy, operations, and client relations. Trendrr enables users to listen, measure, and respond to conversation around brands, television, film, political campaigns, and other conversation-driven events. The data sources we track include Twitter, Facebook, Foursquare, News, Blogs, and more.

For more details check the jobs category!

Posted in Jobs, Social TV, Trendrr, Wiredset Blog

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Tom Donohue Speaking at the League Technology Summit 12/12/11

Written by davidh | Posted on: December 12th, 2011

Co-Founder and President of Trendrr, Tom Donohue, will be speaking later today at the Sports Video Guide League Technology Summit. Workshops are open for registered attendees from 1 pm to 430pm at the New York Hilton. The event will hone in on the rapidly changing ways in which sports content is created and consumed. Tom will be speaking on a panel focusing on Twitter.  The invited guests will be discussing what the social media service adds to sports broadcasting and how athletes and owners can avoid certain pitfalls.

Posted in Conferences, Social TV, Trendrr, Wiredset Blog

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