As an agency of the future we have been releasing a suite of software services around digital and social media. Our company was founded on the premise that technology and marketing / advertising are inseparable. The two things working hand in hand will result in better user experiences and results for clients. As a leading digital agency we lead by example.
Tools we've developed:
Trendrr: Measurement
Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.
Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, influence, engagement and how these factors map against sales, consumption or location.
Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.
Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.
Curatorr: Listening / Responding
Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.
Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.
Using Curatorr, users can:
SEARCH: Search the real-time Twitter conversation as it's happening online.
FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.
PUBLISH: Publish the curated stream to television, phone and internet.
Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.
Users can then:
* Find tweets that include any of these words
* Find tweets that include all of these words
* Contains hash tag(s) - example: #tv
* Include list(s) - example: BBC/tv
* People referenced - example: @markghuneim
* Sentiment - example: positive, negative, neutral
* Location - example: within 15 miles of New York City
Users can also save searches which curates results for future use
This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.
(posted by Mark)
Tools we've developed:
Trendrr: Measurement
Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.
Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, influence, engagement and how these factors map against sales, consumption or location.
Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.
Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.
Curatorr: Listening / Responding
Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.
Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.
Using Curatorr, users can:
SEARCH: Search the real-time Twitter conversation as it's happening online.
FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.
PUBLISH: Publish the curated stream to television, phone and internet.
Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.
Users can then:
* Find tweets that include any of these words
* Find tweets that include all of these words
* Contains hash tag(s) - example: #tv
* Include list(s) - example: BBC/tv
* People referenced - example: @markghuneim
* Sentiment - example: positive, negative, neutral
* Location - example: within 15 miles of New York City
Users can also save searches which curates results for future use
This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.
(posted by Mark)
As an agency of the future we have been releasing a suite of software services around digital and social media. Our company was founded on the premise that technology and marketing / advertising are inseparable. The two things working hand in hand will result in better user experiences and results for clients. As a leading digital agency we lead by example.
Tools we've developed:
Trendrr: Measurement
Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.
Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, engagement and how these factors map against sales, consumption or location.
Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.
Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.
Curatorr: Listening / Responding
Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.
Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.
Using Curatorr, users can:
SEARCH: Search the real-time Twitter conversation as it's happening online.
FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.
PUBLISH: Publish the curated stream to television, phone and internet.
Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.
Users can then:
* Find tweets that include any of these words
* Find tweets that include all of these words
* Contains hash tag(s) - example: #tv
* Include list(s) - example: BBC/tv
* People referenced - example: @markghuneim
* Sentiment - example: positive, negative, neutral
* Location - example: within 15 miles of New York City
Users can also save searches which curates results for future use
This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.
(posted by Mark)
Tools we've developed:
Trendrr: Measurement
Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.
Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, engagement and how these factors map against sales, consumption or location.
Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.
Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.
Curatorr: Listening / Responding
Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.
Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.
Using Curatorr, users can:
SEARCH: Search the real-time Twitter conversation as it's happening online.
FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.
PUBLISH: Publish the curated stream to television, phone and internet.
Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.
Users can then:
* Find tweets that include any of these words
* Find tweets that include all of these words
* Contains hash tag(s) - example: #tv
* Include list(s) - example: BBC/tv
* People referenced - example: @markghuneim
* Sentiment - example: positive, negative, neutral
* Location - example: within 15 miles of New York City
Users can also save searches which curates results for future use
This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.
(posted by Mark)
We have been focused on real-time two screen marketing programs. It works.
Oxygen.com reported its best month ever in Jan. 2010 breaking the one million mark for unique visitors for the first time, up +68% y/y. The network's new two-screen social viewing platform, OxygenLive generated 3.4 million page views in January alone. Oxygen says Bad Girls Club has also landed in the top ten trending topics on Twitter every week since this season's premiere.
Congrats to the entire Oxygen team on rocking out this concept. We have enjoyed the work.
I will be speaking on the "Social Graph Optimization" panel which will cover the challenge organizations face in reaching and influencing the abundance of general and niche social networks. The wealth of networking options users face exists within social networks like Facebook, and externally on email, IM and others.
Date / Time:
Wed, Feb 3
12:00pm - 2:00pm
Location:
JWT
466 Lexington Avenue New York, NY 10017
Link:
http://bit.ly/9SMhaK
Date / Time:
Wed, Feb 3
12:00pm - 2:00pm
Location:
JWT
466 Lexington Avenue New York, NY 10017
Link:
http://bit.ly/9SMhaK
"analytics are infinitely monetizable" - Eric Schmidt
The currency of that monetization can drive marketplace insights that will change your business. It can be leveraged creatively and financially. We are regarding the real-time stream of intelligence to Inform our decisions allowing us deliver better experiences and results for our clients.
The currency of that monetization can drive marketplace insights that will change your business. It can be leveraged creatively and financially. We are regarding the real-time stream of intelligence to Inform our decisions allowing us deliver better experiences and results for our clients.
We were pleased to donate the services of Wiredset for Hope For Haiti - We debuted our new curation software that filters the live twitter stream for MIT (Most Important Tweets). Curatorr is part of our Trendrr suite of services and tools.
Curatorr allows for you to filter by location, influence, lists, @replys, search terms, specific Twitter feeds and several other key features to allow for live curation of the conversation.
Networks and services can the feed the most relevant conversation to On-Air, online or applications.
Taking the massive amount of social media conversation noise and turning it into signal
Hope for- Haiti Press Release
TECHNOLOGY PARTNERS "Hope for Haiti Now" has the support of the following technology partners across its online and mobile operations that have made all of this possible: AdMob, Akamai, Drop.io, Incited Media, Inlet Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits, Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and Xtreme Labs.
Curatorr allows for you to filter by location, influence, lists, @replys, search terms, specific Twitter feeds and several other key features to allow for live curation of the conversation.
Networks and services can the feed the most relevant conversation to On-Air, online or applications.
Taking the massive amount of social media conversation noise and turning it into signal
Hope for- Haiti Press Release
TECHNOLOGY PARTNERS "Hope for Haiti Now" has the support of the following technology partners across its online and mobile operations that have made all of this possible: AdMob, Akamai, Drop.io, Incited Media, Inlet Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits, Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and Xtreme Labs.
As a company we have devoted significant resources to what we feel is one of the most important marketplace transitions of our time. I thought today's NYT op-ed really frames the opportunity.
Thomas Friedman in his op-ed today cited John Hagel's argument in"Shift Index' which clearly illustrates why we as an agency have moved real-time in 2010
Thomas Friedman in his op-ed today cited John Hagel's argument in"Shift Index' which clearly illustrates why we as an agency have moved real-time in 2010
John Hagel, the noted business writer and management consultant argues in his recently released "Shift Index" that we're in the midst of "The Big Shift." We are shifting from a world where the key source of strategic advantage was in protecting and extracting value from a given set of knowledge stocks -- the sum total of what we know at any point in time, which is now depreciating at an accelerating pace --
into a world in which the focus of value creation is effective participation in knowledge flows, which are constantly being renewed. "Finding ways to connect with people and institutions possessing new knowledge becomes increasingly important," says Hagel.
"Since there are far more smart people outside any one organization than inside." And in today's flat world, you can now access them all.
Therefore, the more your company or country can connect with relevant and diverse sources to create new knowledge, the more it will thrive. And if you don't, others will.
eMarketer
forecasts that US consumer spending on digital music will increase at a
compound annual growth rate (CAGR) of 11.04% in the next four years,
reaching $4.56 billion in 2013, up from $3 billion in 2009. All of this
growth will come from the online segment, which comprises track
downloads, full album downloads, music videos, digital kiosks and
subscription services.
US Recorded Music Spending, by Segment, 2008-2013 (billions and % of
total)
http://www.emarketer.com/Article.aspx?R=1007461
http://www.emarketer.com/Article.aspx?R=1007461
