Advertising - Collapsing New Buildings - Einsturzende Neubauten

FT.com / Columnists / John Gapper - Madison Avenue feels the squeeze

Nice POV on this FT editorial by John Gapper ...  The following quote is exactly what our operating charter and overall strategy is.   By collapsing all verticals or new buildings (Einsturzende Neubauten) and forming small  teams of experts from diverse specialties you get the type of offering and programing that has value and begs engagement.  

"This demands a lot of creativity - a good internet or mobile campaign is more like a short piece of programming or entertainment than a marketing pitch - and a sophisticated grasp of consumers, and how to use old and new media. In other words, it draws on the entire range of the industry's fragmented skills."

The best part and irony is the actually used a image of a collapsing building, its really collapsing new buildings ....
Einsturzende Neubauten.