Mark Ghuneim

 ”analytics are infinitely monetizable”   – Eric Schmidt   

The currency of that monetization can drive marketplace insights that will change your business. It can be leveraged creatively and financially.  We are regarding the real-time stream of intelligence to Inform our decisions allowing us deliver better experiences and results for our clients.

We were pleased to donate the services of Wiredset for Hope For Haiti   – We debuted our new curation software that filters the live twitter stream for MIT (Most Important Tweets).   Curatorr  is part of our Trendrr suite of services and tools.

Curatorr allows for you to filter by location, influence, lists, @replys, search terms, specific Twitter feeds and several other key features to allow for live curation of the conversation.  

Networks and services can the feed the most relevant conversation to On-Air, online  or applications.  
Taking the massive amount of social media conversation noise and turning it into signal

Hope for- Haiti Press Release

TECHNOLOGY PARTNERS
“Hope for Haiti Now” has the support of the following technology partners across its online and mobile operations that have made all of this possible: AdMob, Akamai, Drop.io, Incited Media, Inlet Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits, Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and Xtreme Labs.

“The
largest gain came from males ages 18 to 25, followed by women 26 to 34.
Despite the already-large base of users under 35, those groups also
posted the highest rates of growth. Increases in usage among older
users, which was relatively stronger earlier in 2009, had slowed.“

eMarketer
forecasts that US consumer spending on digital music will increase at a
compound annual growth rate (CAGR) of 11.04% in the next four years,
reaching $4.56 billion in 2013, up from $3 billion in 2009. All of this
growth will come from the online segment, which comprises track
downloads, full album downloads, music videos, digital kiosks and
subscription services.
US Recorded Music Spending, by Segment, 2008-2013 (billions and % of
total)

http://www.emarketer.com/Article.aspx?R=1007461

The film business tries to learn from others’ mistakes 

(From The Economist print edition)

This week the Digital Entertainment Content Ecosystem (DECE), a
consortium that includes five of the six big studios as well as
technology firms and retailers, agreed a format for digital films and
named a single outfit to keep track of purchases. Consumers will be
able to buy a film once and then play it on different gadgets. As it
will be held on a remote server, they will not have to transfer it from
device to device. Disney, the studio shunning the consortium, has a
similar initiative called Keychest

DECE’s initiative aims to stop a company doing to film what Apple
has done to music and Amazon threatens to do to electronic books. By
taking a huge lead in the market, and by tying content to their own
devices, the iPod and the Kindle, these firms have been able to dictate
terms to media firms. Instead of a closed system, Mitch Singer, the
head of DECE and a Sony employee, wants to create something more like
the CD or the DVD–an open format that will encourage competition and
innovation.

I Will be at CES launching our new real time metrics and curation tools for the broadcast and film industry.

Allowing
studios and  networks to have a real-time and over time dashboard that
instantly identifies volume, sentiment, location, demographic and
influence information as well as the velocity around what media and
links that are being shared.

The CES schedule is filling up fast but if you are they and would like to meet please give me a email or a tweet.

Also at CES I will be moderating the advertising and measurement around social media panel on Wed at 1PM
A
great cross section of industry executives on the panel – I am psyched
to be able to lead the discussion around what is one of the most
exciting areas in media emerging.

Susan Chiu, Director, Business Intelligence Center, Ingram Micro
Bill Stephenson, VP Advertiser Solutions, Nielsen Online
Greg Kahn, SVP, Director of Strategic Resources, Optimedia
Mike Cooperman, Senior Director, Consumer Marketing and Product Development, J.D. Power and Associates
Aseem Chandra, Senior VP of Product Marketing, Omniture
Tania Yuki, Director, Product Management, comScore, Inc.
John Hoctor, VP Business Development, Navic Networks
Mark Ghuneim, CEO, Wiredset, Moderator