January 2010 Archives

 "analytics are infinitely monetizable"   - Eric Schmidt   

The currency of that monetization can drive marketplace insights that will change your business. It can be leveraged creatively and financially.  We are regarding the real-time stream of intelligence to Inform our decisions allowing us deliver better experiences and results for our clients.

We were pleased to donate the services of Wiredset for Hope For Haiti   - We debuted our new curation software that filters the live twitter stream for MIT (Most Important Tweets).   Curatorr  is part of our Trendrr suite of services and tools.

Curatorr allows for you to filter by location, influence, lists, @replys, search terms, specific Twitter feeds and several other key features to allow for live curation of the conversation.  

Networks and services can the feed the most relevant conversation to On-Air, online  or applications.  
Taking the massive amount of social media conversation noise and turning it into signal


Hope for- Haiti Press Release

TECHNOLOGY PARTNERS "Hope for Haiti Now" has the support of the following technology partners across its online and mobile operations that have made all of this possible: AdMob, Akamai, Drop.io, Incited Media, Inlet Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits, Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and Xtreme Labs.

As a company we have devoted significant resources to what we feel is one of the most important marketplace transitions of our time.   I thought today's NYT op-ed really frames the opportunity. 

Thomas Friedman in his op-ed today cited John Hagel's argument in"Shift Index'  which clearly illustrates why we as an agency have moved real-time in 2010

John Hagel, the noted business writer and management consultant argues in his recently released "Shift Index" that we're in the midst of "The Big Shift." We are shifting from a world where the key source of strategic advantage was in protecting and extracting value from a given set of knowledge stocks -- the sum total of what we know at any point in time, which is now depreciating at an accelerating pace --

into a world in which the focus of value creation is effective participation in knowledge flows, which are constantly being renewed. "Finding ways to connect with people and institutions possessing new knowledge becomes increasingly important," says Hagel.

"Since there are far more smart people outside any one organization than inside." And in today's flat world, you can now access them all.

Therefore, the more your company or country can connect with relevant and diverse sources to create new knowledge, the more it will thrive. And if you don't, others will.

"The largest gain came from males ages 18 to 25, followed by women 26 to 34. Despite the already-large base of users under 35, those groups also posted the highest rates of growth. Increases in usage among older users, which was relatively stronger earlier in 2009, had slowed."

eMarketer forecasts that US consumer spending on digital music will increase at a compound annual growth rate (CAGR) of 11.04% in the next four years, reaching $4.56 billion in 2013, up from $3 billion in 2009. All of this growth will come from the online segment, which comprises track downloads, full album downloads, music videos, digital kiosks and subscription services. US Recorded Music Spending, by Segment, 2008-2013 (billions and % of total)

http://www.emarketer.com/Article.aspx?R=1007461

The film business tries to learn from others' mistakes 

(From The Economist print edition)

This week the Digital Entertainment Content Ecosystem (DECE), a consortium that includes five of the six big studios as well as technology firms and retailers, agreed a format for digital films and named a single outfit to keep track of purchases. Consumers will be able to buy a film once and then play it on different gadgets. As it will be held on a remote server, they will not have to transfer it from device to device. Disney, the studio shunning the consortium, has a similar initiative called Keychest

DECE's initiative aims to stop a company doing to film what Apple has done to music and Amazon threatens to do to electronic books. By taking a huge lead in the market, and by tying content to their own devices, the iPod and the Kindle, these firms have been able to dictate terms to media firms. Instead of a closed system, Mitch Singer, the head of DECE and a Sony employee, wants to create something more like the CD or the DVD--an open format that will encourage competition and innovation.

I Will be at CES launching our new real time metrics and curation tools for the broadcast and film industry.

Allowing studios and  networks to have a real-time and over time dashboard that instantly identifies volume, sentiment, location, demographic and influence information as well as the velocity around what media and links that are being shared.

The CES schedule is filling up fast but if you are they and would like to meet please give me a email or a tweet.

Also at CES I will be moderating the advertising and measurement around social media panel on Wed at 1PM
A great cross section of industry executives on the panel - I am psyched to be able to lead the discussion around what is one of the most exciting areas in media emerging.

Susan Chiu, Director, Business Intelligence Center, Ingram Micro
Bill Stephenson, VP Advertiser Solutions, Nielsen Online
Greg Kahn, SVP, Director of Strategic Resources, Optimedia
Mike Cooperman, Senior Director, Consumer Marketing and Product Development, J.D. Power and Associates
Aseem Chandra, Senior VP of Product Marketing, Omniture
Tania Yuki, Director, Product Management, comScore, Inc.
John Hoctor, VP Business Development, Navic Networks
Mark Ghuneim, CEO, Wiredset, Moderator