As an agency of the future we have been releasing a suite of software services around digital and social media. Our company was founded on the premise that technology and marketing / advertising are inseparable. The two things working hand in hand will result in better user experiences and results for clients. As a leading digital agency we lead by example.
Tools we’ve developed:
Trendrr: Measurement
Trendrr tracks data over-time and now in real-time, processing digital intelligence that identifies what is being shared and with what influence, velocity and volume in the participatory web. The diverse feature set allows users to track both qualitative and quantitative data sets and insights.
Beyond tracking the level of conversation, video views, press, blog coverage and social network activity, users can also create a lens into understanding sentiment, intent, influence, engagement and how these factors map against sales, consumption or location.
Driven by client needs, these tools help users understand the social activity around their brands, products and campaigns. Ultimately, bringing visibility and actionable intelligence helps clients grow business, awareness for their products / services and attention to their cause. We understand that every client has a unique measure for their return on investment. We provide a diverse set of tools that allow visibility into this measure no matter how a client defines success.
Recently, we have started to process this digital and social data in real-time. Real-time analytics provides a new set of important insights that allow optimization and improvement for a media-buy campaign attribution and performance.
Curatorr: Listening / Responding
Curation is a process of identification and organization of the real-time communication and information streams. The importance of deriving a signal from noise from the fire hose of conversation taking place via Twitter and the real-time web has never been more important. Curating the conversation brings a new value that can then be published on-air, online, in applications, etc.
Our product is called Curatorr, a dashboard that distills signal from the noise around your conversation.
Using Curatorr, users can:
SEARCH: Search the real-time Twitter conversation as it’s happening online.
FILTER: Filter the relevant conversation based on your filters, including keyword, location and sentiment.
PUBLISH: Publish the curated stream to television, phone and internet.
Users setup a query to identify conversation around a topic. Curatorr then provides suggestions to make sure you have assembled a complete cluster of terms around a subject.
Users can then:
* Find tweets that include any of these words
* Find tweets that include all of these words
* Contains hash tag(s) – example: #tv
* Include list(s) – example: BBC/tv
* People referenced – example: @markghuneim
* Sentiment – example: positive, negative, neutral
* Location – example: within 15 miles of New York City
Users can also save searches which curates results for future use
This is just the begging of what will be an iterative process towards understanding what the highest value conversation is and how it fits into the context of programing, user experiences, customer social relationship management and brand listening.
(posted by Mark)