MIAMI – April 24, 2012 – Telemundo Media today announced at The Billboard Latin Music Conference that it will partner with Trendrr.TV, the category-defining social TV measurement and real-time conversation curation platform, for the 2012 “Billboard Latin Music Awards Presented by State Farm®.” Pitbull, Cristian Castro, Samo, Natti Natasha, Loalwa Braz and Akon have joined the star-studded line-up of performers; Marc Anthony will be honored with the Billboard Hall of Fame Award; and Aylin Mujica and Daniel Sarcos will co-host the distinguished event.
“Partnering with Trendrr.TV will help us maximize Telemundo’s social media efforts for the 2012 ‘Billboard Latin Music Awards Presented by State Farm®’ and bring a uniquely integrated SocialTV experience to viewers,” said Borja Perez, Senior Vice President, Digital & Social Media, Telemundo Media. “Trendrr.TV’s tools will also aid the producers of the awards show as we strive to provide real-time social results to audiences throughout the show.”
Telemundo will incorporate Trendrr.TV’s social-media and conversation curation to provide a comprehensive real-time worldwide view of the hottest social topics surrounding the biggest Latin music event of the year. Implementing Trendrr.TV’s tools, Telemundo will integrate a real-time ranking of the top five artists trending on Twitter, in relation to the 2012 “Billboard Latin Music Awards Presented by State Farm®,” into the red carpet broadcast, as well as the main awards show broadcast. The hottest topics will be displayed on air, online and via mobile during the awards show, offering audiences anywhere on the planet an engaging look at viewer comments on the awards and red-carpet moments. Trendrr.TV’s patent-pending service will filter social data from Twitter and Facebook in Spanish and English.
“Integrating a real-time social layer into tent pole events has proved an engaging and effective value add to viewers, the TV networks and advertisers,” added Trendrr.TV president, Tom Donohue. “Telemundo’s audience is already socially active, but this should send the audience into overdrive.”
Telemundo’s partnership with Trendrr.tv adds another dynamic component to the network’s commitment to SocialTV, which launched in 2011 with the development of Social@Telemundo in 2011. With dedicated Social Media resources tied to each of Telemundo’s shows and novelas the Social@Telemundo aims to take the entire TV viewing process to a more engaging level.
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ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
About Trendrr.tv
Trendrr.tv is a comprehensive television index that ranks shows by attention and segment awareness across different devices and social networks. The index provides insight and better understanding of the tightly-coupled, two-screen synchronous social behavior taking place around television. Using patent-pending natural-language processing capabilities, Trendrr.tv filters the social data from Twitter, Facebook, GetGlue, Miso, and sorts it by location, influence, sentiment and more.
Trendrr.tv was developed by a deeply passionate team in and of the media industry. We have been focused on #SocialTV for last four years and we will continue to define the space in the years ahead.
Contact:
Michelle Alban
Vice President, Corporate Communications & Public Affairs
Telemundo
305-889-7585
michelle.alban@nbcuni.com
