This week’s Trendrr powered Ad Age chart focuses on how the big brands stack up in the LBS arena. Starbucks takes the top spot with with the most checkins on Foursquare this week. See how the rest of the major brands line up over at Ad Age.
LBS
Checking In At Retail: Ad Age LBS Chart Stat
Foursquare / Facebook Places Mobile Social Networks/LBS Metrics
@markghuneim Wiredset
I wanted to start to look at the metrics around location based social networks. We recently added several of these new services (Foursquare, Gowalla) into our Trendrr tools for managing social and mobile media campaigns and thought it was a good time to explore some of the unique aspects of these services as well as traditional metrics like reach and engagement.
A good example is this illustration on how when someone/thing checks-in to a location the information gets telegraphed through social networks. If you are working with these types of tools, services, campaigns etc I would love the feedback on these initial thoughts on the space.
Wiredset Insights: Facebook Places – What You Need To Know
This week Facebook announced their much anticipated move into the location arena with their Places initiative. Facebook brings considerable game-changing scale to the burgeoning maketplace: think of it as LBS for the masses.
This is an exciting marketing proposition for businesses with physical locations given that about 50% of Facebooks 500+ millions users log in at least once a day and about 20% from mobile devices. (NYTimes)
To make sense of the significant implications for marketers and the industry we’ve created a Wiredset Insights paper for our friends, clients and partners. Authored by Wiredset’s CEO Mark Ghuneim (@markghuneim) :