Press

Trendrr Powers Next Movie’s MovieTracker

Written by Justin Touchette | Posted on: October 31st, 2011

This morning Viacom officially launched its Trendrr-powered MovieTracker on nextmovie.com.

Utilizing our Trendrr technology to curate social data based on a proprietary algorithm that factors sentiment across Twitter, Facebook and the blogosphere, we have successfully powered MovieTracker to measure the social buzz generated from upcoming and newly released movies providing an interactive, up-to-the-minute ranking of the top 25 new films.

Wiredset / Trendrr CEO Mark Ghuneim commented on MovieTracker being the first chart of its kind, saying “People are sharing their thoughts and emotions in real-time, this is the first movie chart to process, rank and reflect those conversations as they happen. It’s a #smart visual rendering of conversational data that can educate audiences, inspire conversations and break emotional ground”.

MovieTracker is available on NextMovie.com beginning today and will launch soon as an app for the iPad, the iPhone, and Android products. For a full description of our role in powering MovieTracker, see our post on the Trendrr Blog.

Posted in Innovation, News, Press, Trendrr

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Study: Social Buzz Definitely Corresponds To TV Ratings – Multichannel News

Written by Justin Touchette | Posted on: October 6th, 2011

This morning Multichannel News published an article by Todd Spangler, revealing a study from Nielsen and NMIncite which found that a 9% increase social activity corresponds to 1% ratings lift among viewers 18-34 for show premieres.

The analysis, which discovered a consistent and statistically significant relationship among all age groups, found the strongest data among younger demographics.

Social buzz, like ratings, is weakest mid-season, meaning that the show needs a higher percentage increase in social conversation to match that same 1% increase in traditional ratings.

The study further delved into which genres of shows are most discussed by men and women within certain age demographics, and how social media continues to expand with TV as more people continue to use second screen devices for viewing.

Nielsen’s senior vice president of media analytics, Radha Subramanyam, wrote Thursday, “As television becomes more digital — in the form of sharable video clips or articles about a show’s premiere, for example — social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.”

As the social tv market continues to grow networks will now be able to use this data to inform programming and advertising decisions and will continue to seek a more active interest in how well their shows are performing in the social sphere.

Posted in News, Press, Social TV, Trendrr, Uncategorized

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Trendrr.TV Fall Premiere Data

Written by Justin Touchette | Posted on: October 5th, 2011

This week data from Trendrr.TV was featured in several articles covering the 2011 fall pilot and returned programming premieres.   With over 20 pilots premiering in September networks now have access to social data to provide additional insights into audience behavior, show performance and see what is resonating most with viewers.

Wiredset / Trendrr CEO Mark Ghuneim highlights the value of social insights in Ad Age:  “Social buzz does tend to signal tune-in intent,” says Ghuneim. “People who are socially engaged with a show this week are much more likely to also tune in next week.”

Trendrr.TV’s pilot data, featured on GigaOm, revealed which anticipated pilots garnered the most social buzz, while our September data was posted on Mashable, revealing which cable and broadcast networks had the most social conversation and what shows were the most discussed.

 

How Social Media Ranks Fall TV’s Hit Shows
We asked Nielsen to rank the best-rated series from the start of the fall TV season — and then had buzz-tracker Trendrr.tv and check-in service GetGlue give us their numbers. Here’s how, and why, they do and don’t match up.

Who Ruled the Social TV Airwaves in September? [STATS]
September is always a huge month for TV with a slate of show premieres and returning favorites. But which networks ruled social TV? We’ve got a fresh set of data from Trendrr, a realtime social media tracker…Trendrr compiles data from public profiles on Facebook, Twitter, Miso and GetGlue. It then ranks that data using buzz, checkins, posts and tweets for terms associated with TV shows. Take a look at some of the numbers below. Surprised to see some shows or networks on top or bottom?

Infographic: These Fall TV Pilots Rule Facebook & Twitter
Fall TV season is in full swing, and viewers are using Twitter and Facebook more than ever to chime in on their favorite shows. Which of the new pilots got the most traction on social networks? We asked the folks over at Trendrr.com to find out, and they produced this neat little infographic for us

Posted in News, Press, Social TV, Trendrr, Trendrr TV Charts, Uncategorized

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Ad Age & Trendrr Reveal Social Engagement For ‘Glee’

Written by Justin Touchette | Posted on: September 29th, 2011

This week, ‘Dumenco’s Trendrr Chart of the Week’ on Ad Age features data on hit Fox show ‘Glee’. Dumenco, who publishes weekly charts from Trendrr, Wiredset’s social data tracking team, explores the differences in ratings and social activity between the current season of ‘Glee’ and the shows second and most recent full season, comparing both the September 20th season 3 premiere to that of last year, as well as which characters generate the most social buzz.

 

 

 

To view Trendrr’s chart and check out Dumenco’s full analysis of ‘Glee’ click here.

You can see his weekly Trendrr charts on Ad Age.

Posted in Press, Social TV, Trendrr, Trendrr TV Charts, Wiredset Blog

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Social TV: Turning Online Chatter Into Ratings Gold

Written by Tom Donohue | Posted on: September 7th, 2011

 

In case you missed it, Multichannel News published earlier this week a  great post by Todd Spangler exploring how networks can spin social TV conversations into ratings gold, highlighting networks with a proven boosts in ratings thanks to online buzz.

Wiredset / Trendrr CEO Mark Ghuneim discusses how social curation helps TV networks learn the revenue potential  of a show by exploring what social media outlets will work for them depending on the particular show and its audience.

Well worth the read.  For more highlights on the power of social curation and the potential to identify as Mark describes, ” . . . undervalued media assets” in the TV ecosystem visit the Trendrr blog.

 

 

Posted in Press, Social TV, Trendrr, Trendrr TV Charts, Wiredset Blog

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