Research

Social Media: Market Like a Pro conference

Written by Justin Touchette | Posted on: October 3rd, 2011

Tomorrow night, Wiredset and Trendrr CEO Mark Ghuneim will speak at the Center For Communication’s Social Media: Market Like a Pro conference at The New School. The conference speakers, leaders in the real time marketing and social media field, will explore and discuss what you need as a marketer to create strategies that optimize your ability to brand yourself, product, and company.

For more information about the conference speakers or the Center For Communication, click here.

June 2011 Social TV Stats via Trendrr.tv

Written by Tom Donohue | Posted on: July 7th, 2011

A very insightful report from the Trendrr.tv analytics team on the top social TV performers for the month of June.  For more on the Trendrr engine and Trendrr.tv visit Trendrr.tv

Facebook Infographic by Demo

Written by Tom Donohue | Posted on: January 26th, 2011

Facebook is quickly closing in on 600 million users.

A breakdown of the global demographics:

Attention Swarms: Why Real-Time Marketing is Important to Your Business

Written by Tom Donohue | Posted on: January 11th, 2011

This weekend Wiredset’s CEO Mark Ghuneim published a great piece on consumer swarm behavior. The focus is on the heat of the moment digital activity – if the long-tail is over-time activity, swarm behavior is the initial burst of activity. Real-time marketing is the understanding and ability to respond to changing marketplace conditions as events unfold.

So why does this matter to your company or business?

By understanding these new behaviors we can implement real-time marketing in order to enable audiences, break emotional ground, and drive key business metrics:

Transactions – Activate consumers at the time they are most likely to be receptive

Marketing – Communicate key calls-to-action, leverage immediate social distribution

Retention – Convert users to SRM, CRM, and other ongoing communications (email etc)

Intelligence – Listen and understand more effectively, surface meaningful insights

Optimization – SNO (Social Network Optimization)

Want to identify the most winning swarm/real-time strategies for your business?

Give us a shout:

@wiredset

hello@wiredset.com

+1 212 242 3400

Digital Media TV Chart for Monday Jan 3 2011

Written by Mark Ghuneim | Posted on: January 4th, 2011

Pretty Little Liars making  moves-  (combined buzz)  search, blogs, press, micro-blogs