This weekend Wiredset’s CEO Mark Ghuneim published a great piece on consumer swarm behavior. The focus is on the heat of the moment digital activity – if the long-tail is over-time activity, swarm behavior is the initial burst of activity. Real-time marketing is the understanding and ability to respond to changing marketplace conditions as events unfold.
So why does this matter to your company or business?
By understanding these new behaviors we can implement real-time marketing in order to enable audiences, break emotional ground, and drive key business metrics:
Transactions – Activate consumers at the time they are most likely to be receptive
Marketing – Communicate key calls-to-action, leverage immediate social distribution
Retention – Convert users to SRM, CRM, and other ongoing communications (email etc)
Intelligence – Listen and understand more effectively, surface meaningful insights
Optimization – SNO (Social Network Optimization)
Want to identify the most winning swarm/real-time strategies for your business?
Give us a shout:
@wiredset
hello@wiredset.com
+1 212 242 3400