Trendrr TV Charts

Trendrr.TV Fall Premiere Data

Written by Justin Touchette | Posted on: October 5th, 2011

This week data from Trendrr.TV was featured in several articles covering the 2011 fall pilot and returned programming premieres.   With over 20 pilots premiering in September networks now have access to social data to provide additional insights into audience behavior, show performance and see what is resonating most with viewers.

Wiredset / Trendrr CEO Mark Ghuneim highlights the value of social insights in Ad Age:  “Social buzz does tend to signal tune-in intent,” says Ghuneim. “People who are socially engaged with a show this week are much more likely to also tune in next week.”

Trendrr.TV’s pilot data, featured on GigaOm, revealed which anticipated pilots garnered the most social buzz, while our September data was posted on Mashable, revealing which cable and broadcast networks had the most social conversation and what shows were the most discussed.

 

How Social Media Ranks Fall TV’s Hit Shows
We asked Nielsen to rank the best-rated series from the start of the fall TV season — and then had buzz-tracker Trendrr.tv and check-in service GetGlue give us their numbers. Here’s how, and why, they do and don’t match up.

Who Ruled the Social TV Airwaves in September? [STATS]
September is always a huge month for TV with a slate of show premieres and returning favorites. But which networks ruled social TV? We’ve got a fresh set of data from Trendrr, a realtime social media tracker…Trendrr compiles data from public profiles on Facebook, Twitter, Miso and GetGlue. It then ranks that data using buzz, checkins, posts and tweets for terms associated with TV shows. Take a look at some of the numbers below. Surprised to see some shows or networks on top or bottom?

Infographic: These Fall TV Pilots Rule Facebook & Twitter
Fall TV season is in full swing, and viewers are using Twitter and Facebook more than ever to chime in on their favorite shows. Which of the new pilots got the most traction on social networks? We asked the folks over at Trendrr.com to find out, and they produced this neat little infographic for us

Ad Age & Trendrr Reveal Social Engagement For ‘Glee’

Written by Justin Touchette | Posted on: September 29th, 2011

This week, ‘Dumenco’s Trendrr Chart of the Week’ on Ad Age features data on hit Fox show ‘Glee’. Dumenco, who publishes weekly charts from Trendrr, Wiredset’s social data tracking team, explores the differences in ratings and social activity between the current season of ‘Glee’ and the shows second and most recent full season, comparing both the September 20th season 3 premiere to that of last year, as well as which characters generate the most social buzz.

 

 

 

To view Trendrr’s chart and check out Dumenco’s full analysis of ‘Glee’ click here.

You can see his weekly Trendrr charts on Ad Age.

Trendrr.TV Data Reveals Emmy Brand Lift

Written by Justin Touchette | Posted on: September 20th, 2011

This Sunday, Trendrr.TV measured the social data surrounding the 63rd Prime Time Emmy Awards and revealed not only the 1,083,723 tweets related to the show itself, but also the most popular social conversations around Emmy advertisers.  Of all the brands, Dior took the top spot, claiming 26% of social discussion, with Audi, Healthy Choice, Verizon, and McDonalds rounding out the top 5, respectively.

 

For full details on the Emmy-related social chatter, see the Trendrr.TV infographic.

Social TV: Turning Online Chatter Into Ratings Gold

Written by Tom Donohue | Posted on: September 7th, 2011

 

In case you missed it, Multichannel News published earlier this week a  great post by Todd Spangler exploring how networks can spin social TV conversations into ratings gold, highlighting networks with a proven boosts in ratings thanks to online buzz.

Wiredset / Trendrr CEO Mark Ghuneim discusses how social curation helps TV networks learn the revenue potential  of a show by exploring what social media outlets will work for them depending on the particular show and its audience.

Well worth the read.  For more highlights on the power of social curation and the potential to identify as Mark describes, ” . . . undervalued media assets” in the TV ecosystem visit the Trendrr blog.

 

 

Social TV Data: Programming and Predicting

Written by Tom Donohue | Posted on: July 30th, 2011

Two pieces published this week in the NYTimes and Variety highlight the value of monitoring social conversation around TV and its potential to inform programming and marketing decisions.

Brian Stelter on the NY Times Mediadecoder blog covers how Nickelodeon programming execs responded to social chatter around its 90s shows like “Doug” and “All That”  to identify an opportunity to bring back a 90s specific programming block: “90s Are All That.”   The results were a clear success:

“On Monday, when the programming block made its debut, there was ample attention to it online: Trendrr.TV, which ranks television shows by the amount of online activity around them, found that TeenNick claimed five of the top 10 positions on its daily ranking”


In a Comic-Con follow up piece Variety uses Trendrr.tv data to rank the most talked about upcoming fall shows coming out of this year’s San Diego Comic-Con.  The data gives network executives a unique insight into not only the effectiveness of shows marketed at Comic-Con but also serves as a baseline guide  for anticipated Fall show programming.

“By comparing the Twitter traction TV series had the week prior to Comic-Con, which took place July 21-24, with the week the convention occurred, some of the emerging patterns reflect the importance the event has in spreading word of mouth.

“Twitter is the heartbeat of television because it’s open and in real time,” said Trendrr CEO Mark Ghuneim.

“Nova” and “Circle” led the top 10 shows most anticipated on Twitter the week of July 18-24, followed by “Ringer” (CW), “Factor” (Fox), “Pan Am” (ABC), “Allen Gregory” (Fox), “New Girl” (Fox), “The Playboy Club” (NBC), “Charlie’s Angels” (ABC) and “Person of Interest” (CBS).”

For more info on Trendrr.tv visit: trendrr.tv and trendrr.com