Wiredset is looking for a marketing manager to join our online marketing team. It's a great opportunity be a part of the agency of the future. Visit our jobs page for a full description.
We're also looking for a Java Developer to help with one of our ongoing production projects. For more information and how to apply visit our post on Craig's List.
The conventional wisdom says that the heaviest users of the digital channel are likely to be the heaviest consumers of media in general. However, the study found that light online video viewers are actually heavier TV consumers, with 46 percent of this group indicating they watch more than 13 hours of TV per week. By comparison, just 39 percent of moderate video viewers and 30 percent of heavy video viewers watched the same amount of TV
The Death Set - Negitive Thinking
Colin MacIntryre - Stalker
Lightspeed Champion - Tell Me What's It's Worth
Clinic - The New Seeker
Hot Chip - Ready For The Floor
Vampire Weekend - Oxford Comma
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Does Chatter Matter? The Impact of User-Generated Content on Music Sales,
A study conducted by New York University's Stern Business School, Does Chatter Matter? The Impact of User-Generated Content on Music Sales,
findings are as follows:
(a) the volume of blog posts about an album is positively correlated with future sales,
(b) greater increases in an artist’s Myspace friends week over week have a weaker correlation to higher future sales,
(c) traditional factors are still relevant – albums released by major labels and albums with a number of reviews from mainstream sources like Rolling Stone also tended to have higher future sales.
It is fashion week here in NYC, which means design. We are in
the process of updating our own lookbook and website. Design identity
moves with the fashions or is outcast.
Our programing and design vertical has been doing some amazing
work. I wanted to push in advance to that page and highlight
some of the digital production goodness coming out of wiredset.
Great work from Matt, Emily, Jeff and the whole program and production team.
From Wiredset research lead Sara today... Two recent emarketer articles of note, the first regarding online videos (both professional and user generated).
Also below are some interesting and applicable stats from the article, (the study was from 11/07):
* 25% of A18-24 said they would watch more movie trailers if available online
* 10% of A18-24 said they would watch more user generated videos (UGV) if available
* 30% of online A18-29 actively visit "video sharing sites"
* 17% of online users w/ some college education actively visit "video sharing sites"
* 18% of online users with a HHI 75K+ actively visit "video sharing sites"
* 18% of online English speaking Latinos actively visit "video sharing sites"
Also, another article discussing how media execs feel the growth and advertising opportunities on social networkign sites are overstated.
* 72% of execs feel that "niche enthusiastic online media" has accurate growth potential while 69% feel that social media networks have overhyped growth potential (versus 27% that think the growth potential is accurate).
* Also 62% think mobile content has accurate growth potential
* 47% think UGC has accurate growth potential (Versus 46% who think it's overhyped)
* 24.5% of marketers used viral web campaigns in campaigns
* 18.3% of marketers used blogger outreach in campaigns
* 13.6% of marketers used consumer generated advertising in campaigns
* 13.3% of marketers created youtue videos in campaigns
* 16.1% of marketers used social networking (not including straightforward flash/rich media placements on them) in campaigns
From today's links ...Comscore released their list of top Facebook applications.
Myspace.Com Has Largest Web Widget Viewing Audience
In November 2007, nearly 148 million U.S. Internet users viewed widgets, representing 81 percent of the total audience. MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers. Google.com has the sixth widest widget-viewing audience with more than 19 million viewe
singles....
Circuits : City Of Lights / Before It's Over
The Courteeners : What Took You So Long?
Chris Harwood : Wooden Ships / Hear What I Have To Say
Lightspeed Champion : Tell Me What It's Worth
The Mars Volta : Wax Simulacra
Radiohead : Jigsaw Falling Into Place
Sons & Daughters : Darling
Subliminal Girls : Hungry Like The Wolf / Self Obsession
SPC ECO : You're Alright
Supergrass : Diamond Hoo Ha Man
Wiredset will be at CES 2008 for client events and meetings and a few
panels (details below) please reach out if you are there !
CES - Consumer Electronics Show
Location: Las Vegas Convention Center, North Hall, 2nd Fl.
Sunday, January 6th 1:00 PM - 2:00 PM
Advertising Accountability: Metrics and Analytics around Video, Social Media, P2P and User Generated Media
also...
Billboard Digital Music Live - The Venetian, Lido Room
Wednesday, Jan. 9, 2008 1:45 – 2:30
Music 2.0
There’s no doubt that the Internet is a fantastic vehicle to promote new music, and the indie-music community has harnessed that power to take market share away from the majors. But issues like DRM, licensing and more remain hurdles. This session examines the potential of social networks, podcasts and even P2P networks.
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News Cycles Around Music Release w/ Event Milestones
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