Some highlights from the last year of Wiredset and Trendrr’s coverage in the media:
By Bruce Horovitz, Laura Petrecca, and Gary Strauss | February 8, 2012
“Even then, many of the advertisers who latched on to social media for the Super Bowl forgot something critical, says Mark Ghuneim, CEO of the digital analytics firm Trendrr. ‘Throwing out a hashtag, as many did, is a great first step, but advertisers need to do a better job of a call to action.’”
By Todd Spangler | February 7, 2012
“Indeed, the Super Bowl was the biggest social-media event on record, according to several independent firms. Wiredset’s Trendrr tracked 17.5 million social interactions Feb. 5 related to the game and the TV broadcast on Facebook, Twitter and other services, with 51% of the activity from mobile phones. (Disclosure: Trendrr provides the data for Multichannel News’ weekly Buzz Meter feature.) “
By Chuck Bennett | February 6, 2012
“‘Highly dramatic finishes are as good for ‘social TV’ as they are for the viewing audience,’ said Alex Nagler, an analyst with consulting firm Trendrr. ‘It helps, of course, that Boston and New York are two of the more social cities and that the rivalry is intense.’”
By Brian Stelter | February 6, 2012
“Mark Ghuneim’s social measurement firm, Trendrr, counted over 15 milliontotal Twitter messages about the Super Bowl on Sunday, versus about three million messages last year. He said that Twitter, as opposed to Facebook or other Web sites, ‘dominated in orders of magnitude as the place to share.’”
By LISA EADICICCO | February 6, 2012
“‘Since Twitter has emerged nearly every TV tent-pole event has had larger social engagement and bigger ratings year over year,’ owner of social measurement firm Trendrr Mark Ghuneim told The New York Times.”
For press inquiries about Wiredset, Trendrr or expert comment from the executive team please email press@wiredset.com