FORMER SONY MUSIC EXECUTIVE LAUNCHES WIREDSET

     NEW YORK, N.Y., -Former Sony Music senior vice president Mark Ghuneim announced on Tuesday the launch of Wiredset, a new company offering creative online and mobile solutions to help recording artists and music companies reach music fans and build customer loyalty.

     Wiredset offers services ranging from brand and product identity consulting to online and mobile campaign development and execution, said Ghuneim, a 25-year music industry veteran who was Senior Vice President of Online and Emerging Technologies for Sony Music Entertainment.

     "Wiredset provides innovative and proven online and mobile marketing methods based on establishing credibility with music fans and treating them with respect," Ghuneim said.

     "The changing music marketplace requires the use of non- traditional methods such as peer-to-peer networking, RSS syndication and other new technologies," said Ghuneim, who developed online music and wireless services at Sony and was instrumental in the video and on-line promotion of artists such as Bob Dylan, System Of A Down, Jeff Buckley, Bruce Springsteen, Nas, Barbra Streisand, Tony Bennett, Lauryn Hill and Destiny's Child.

     Wiredset offers analysis and marketing intelligence using proprietary applications and business-to-business tools to help executives and companies maximize the effectiveness of their marketing campaigns.

     "We provide companies with analysis of trends in the digital market and creative solutions to build and retain fan and customer loyalty from the grassroots level to the top of the charts," Ghuneim said.

     About Wiredset

     Wiredset LLC offers analysis and marketing intelligence using proprietary applications and business-to-business tools to help executives and companies maximize the effectiveness of their marketing campaigns.

     About KODIME

     KODIME Ltd., an independent company based near London, England, is a leading mobile business enabler, providing innovative mobile solutions to businesses in entertainment, marketing, media, property, and more.

     Web site:

     www.wiredset.com

     CONTACT:

     Mark Ghuneim
     CEO, Wiredset OTG LLC
     212-242-3400
     press@wiredset.com