http://wiredset.com/ en-us Copyright 2008 Mon, 29 Dec 2008 05:06:39 -0500 http://www.sixapart.com/movabletype/ http://www.rssboard.org/rss-specification emarketer looked at the Main Benefits Of Social Media Marketing. 85.4% cited customer engagement as the main benefit of social media marketing, followed by direct customer communications (65%), speedy feedback/results (59.9%) and learning customer preferences (59.1%).

There are many other tangible benefits to participating as well as degrees within the below outlined categories. The least of which is having a transparent and open line of communication with your consumer.  Show up, be authentic, listen, sustain.
 

]]> http://wiredset.com/2008/12/main-benefits-of-social-media.php http://wiredset.com/2008/12/main-benefits-of-social-media.php news socialmedia marketing Mon, 29 Dec 2008 05:06:39 -0500
]]> http://wiredset.com/2008/12/worldwide-online-video-numbers.php http://wiredset.com/2008/12/worldwide-online-video-numbers.php news video Thu, 18 Dec 2008 06:14:38 -0500 When real word-of-mouth buzz kicks in around a film you can see growth almost anywhere you look.
Three white space indicators that show the amazing word of mouth around Slumdog Millionaire

]]> http://wiredset.com/2008/12/what-real-buzz-looks-like.php http://wiredset.com/2008/12/what-real-buzz-looks-like.php news Mon, 08 Dec 2008 11:32:19 -0500 ]]> http://wiredset.com/2008/12/cyber-monday-black-friday-mind.php http://wiredset.com/2008/12/cyber-monday-black-friday-mind.php news Mon, 01 Dec 2008 17:42:41 -0500 http://www.bunim-murray.com http://wiredset.com/2008/12/bm-smallgif.php http://wiredset.com/2008/12/bm-smallgif.php client_logos Mon, 01 Dec 2008 10:59:39 -0500




Classic slide - (not sure of original origin) Sums up many
online marketing projects and the business conversation around
campaigns.

]]> http://wiredset.com/2008/12/marketing-social-media.php http://wiredset.com/2008/12/marketing-social-media.php news socialmedia marketing Mon, 01 Dec 2008 10:46:49 -0500 The Velocity of Information.

What is of particular interest as a some one who works with media is the amazing velocity of information.  Images, emails, instant messages, text messages, Twitter posts all carry memes at rates of speed that can compound a few posts to explode into attention that makes the evening news.

So how fast does information explode? 

This weekend some mothers on Twitter took issue with a video posted to the Motrin website.  

The below graph shows the amount of mind share this issue has on Twitter.  This is the level of chatter
it took to have this take off.

As a brand in a connected and networked environment you need to be listening 24/7 and have rapid response teams in effect faster than you can say #motrrinmoms.

 

 




]]> http://wiredset.com/2008/11/motrin-twitter-the-velocity-of.php http://wiredset.com/2008/11/motrin-twitter-the-velocity-of.php news twitter brand socialmedia Sun, 16 Nov 2008 19:43:21 -0500 Microblogging: Brand Mind Share Indicators.

Brand Snapshots on Twitter: Zappos

Zappos

- Early on Twitter. Zappos was one of the first three drinking from the Twitter API firehose. The company's CEO and key executive staff are all on Twitter.



Frequency

Social Graph: Follows / Followers

Mindshare

Vs.. Other Brands

]]> http://wiredset.com/2008/11/microblogging-brand-mind-share.php http://wiredset.com/2008/11/microblogging-brand-mind-share.php news Tue, 11 Nov 2008 11:09:23 -0500 http://www.citationshares.com/ http://wiredset.com/2008/10/client-thumb-citationsharesjpg.php http://wiredset.com/2008/10/client-thumb-citationsharesjpg.php client_logos Tue, 07 Oct 2008 14:18:41 -0500 http://topspinmedia.com/ http://wiredset.com/2008/10/client-thumb-topspinjpg.php http://wiredset.com/2008/10/client-thumb-topspinjpg.php client_logos Tue, 07 Oct 2008 14:10:04 -0500 http://www.sonypictures.com/ http://wiredset.com/2008/10/client-thumb-sonypicturesjpg.php http://wiredset.com/2008/10/client-thumb-sonypicturesjpg.php client_logos Tue, 07 Oct 2008 14:08:57 -0500 http://www.maniatv.com http://wiredset.com/2008/10/client-thumb-maniatvjpg.php http://wiredset.com/2008/10/client-thumb-maniatvjpg.php client_logos Tue, 07 Oct 2008 14:08:24 -0500 http://www.bustelocool.com/ http://wiredset.com/2008/10/client-thumb-bustelojpg.php http://wiredset.com/2008/10/client-thumb-bustelojpg.php client_logos Tue, 07 Oct 2008 14:03:13 -0500 http://www.addictionary.org/ http://wiredset.com/2008/10/client-thumb-addictionaryjpg.php http://wiredset.com/2008/10/client-thumb-addictionaryjpg.php client_logos Tue, 07 Oct 2008 14:01:35 -0500 http://www.joost.com http://wiredset.com/2008/10/client-thumb-joostgif.php http://wiredset.com/2008/10/client-thumb-joostgif.php client_logos Mon, 06 Oct 2008 16:10:37 -0500